Skills For A Career In The Digital Marketing World – The world is moving towards digital. The most noticeable thing is that various companies are increasingly carrying out marketing activities through the digital world, which we know as digital marketing. Digital marketing actors must also know some basic skills to be successful in marketing their products and services.
Well, if you have just graduated from college, aka a fresh graduate, and want to have a career in the digital marketing world, of course, you also have to know these basic skills. The following are skills for a career in the world of digital marketing.
Career Skills In The Digital Marketing World
For starters, you must know how keywords or verbs function in increasing traffic on a website. Therefore, you must look for keywords with a high search volume. There are many websites that you can use to do keyword research, such as Ahrefs, Google Keyword Planner, KWFinder by Mangools and many others. If you have theoretical knowledge and experience in SEO, you can start a career in digital marketing as an SEO Specialist.
Another thing that is no less important in starting a career in digital marketing is the ability to write and tell stories, or in cool language: copywriting and storytelling. The more quality the content and the more interesting the way it is delivered, of course, it will attract some readers who are looking for the theme.
This writing ability does not just appear.Therefore, you should start as early as possible. In addition to getting used to reading, some ways are to create a personal blog and write stories or ideas that you have.
Data Analysis With Google Analytics
This ability is important for you to have, considering the data available when you work as a digital marketer will be very abundant. The tool that is commonly used in digital marketing is Google Analytics. From the data provided, you can also find out the behavior or habits of website visitors so that you can set strategies to increase conversions on your website.
Mastering Social Media
In digital marketing, the website is not the only medium that you can use to carry out marketing activities. Promotional activities through social media (social media) are also mandatory for digital marketing actors. Social media is used starting from building awareness of the products we market, to attracting potential buyers to our product transaction page.
You can use various social media platforms such as Facebook, Instagram, and Twitter to offer your products to users. Moreover, the platform has provided facilities in the form of a business account with various advantages that ordinary accounts do not have. You can also set the target audience to match social media user profiles with the products you offer.
This is partly because the various tools, platforms, and media used in digital marketing activities have increased and changed in a fast time. You also have to continue to increase your skills to improve your quality as a reliable digital marketer.